Always Good Ships
One of my bugbears about the otherwise excellent GDS inspired DOS framework (it's where all new software that government needs written (which should be open source) is put to tender), one of my bugbears is that it's acting more like a recruitment firm list than a list of software developers and vendors.
You see I think there is a real qualitative and quantitative difference between "I will go get 5 people from the contract market and just push them into the client site" and "I will take responsibility for those five people working well together, and delivering what is promised with quality"
One of the things that distinguishes a company, an enterprise, from a recruitment firm is a sense of mission.
And one of the best mission statements I have found is from the founder of Newport News Shipyards. The shipyard built and builds many of the United States Navy's biggest ships, and these multi-year monster builds require a vast amount of trust from the Navy that at the end out will come something that thousands of sailors lives can depend on.
We shall build good ships here, at a profit if we can, at a loss if we must, but always good ships
—Collis P. Huntington
To me there is an intention of quality that applies so easily and so desperately needed for most software development.
What we build cannot just be guided by the scheduled feature list, what must be the driving force is good software at the end - reliable, even if over time, even if over budget. Good software. To be relied on and to be proud of.