So, what are these business skills I keep hearing about?
There are a number of business processes, apart from my core "things I actually get paid to do", that I believe I need to ensure are run at a minimum of "not wrong".
- ABC - Admin, Bookkeeping and Cashflow Oh boy! 'nuff said.
- Technical Marketing : PR Traditional, getting the name out.
- Technical Marketing : Discoverability SEO, CRO, etc.
- Technical Marketing : Content Production Writing, lots of writing.
- Technical Marketing : Email life cycle mailchimp basically.
- Actual networking LinkedIn, keeping in touch
- Seminars and workshops Running your own
- Technical Marketing : Own CMS Having a high degree of control and flexibility over the publications and the metrics I measure. This may well be a severe case of NIH but I am reluctant to outsource if I do not understand.
Technical Marketing- wsay what?
OK, the Internet and software are eating the world. This means that much much more of traditional business processes are wide open to being turned on their head by the Internet and exploited with software.
Right now, traditational marketing is getting turned upside down. No longer is it a question of mass broadcasting a message (advertising) and putting your product as close to as many people as possible (distribution). Its more about discoverability - tuning your online presence to be searchable for those people looking for services like yours.
So the more content that is targetted relevant, google-friendly you can produce, and the more you can tune your web site to meet your audiencnes needs and expecatations the more you will capture and sell.
However this is really icing on a cake. The real underlying businesses have not yet had this mass impact. But it is coming. Just as the inversion principle has hit marketing, it will hit management and business processes.
In five or ten years bloggers will be writing this sort of thing and thinkig it is obvious: The more you can tune your internal business processes to meet your audiences needs and expectations,
So the internal workflow will need to be accessible via Internet, secure, flexible, scalable, web-based basically. And changing almost constantly. And profitable. Small batches of "value add process" will be analysed as profitable, packaged together, perhaps auctioned off in a market, and then sold to the people who placed the order. Maybe. How should I know - do I have a crystal ball?
Will this mean the end of innovation, or the end of advertising. No, of course not. But the changes will be deep, long and permament. And we should get out in front of them.
Anyway, technical marketing - using software to automate, and Internet to enable, new lower cost, higher reach means of getting people to buy.
(And to come, technical business process revolution - using software to automate and Internet connectivity to enable, lower cost, higher customised, JIT products and services for people to buy)
Admin, Bookkeeping and Cashflow
Just gotta do it. Its not rocket science.
Technical Marketing : PR
This is non-technical for now - find blogs and magazines and local newspapers, and provide both articles, background info and quotes as needed.
Technical Marketing : Discoverability
Aha - SEO, CRO and friends.
Technical Marketing : Content Production
Every day I write 2,000 words - Agatha Christie.
Technical Marketing : Email life cycle
Getting people to sign up is half way home.
Its not linkedIN - its email, phone calls and coffee. Its about mailing previous collegues to say hello, with no ulterior motive. I tend to get people I have not heard from in two or three years saying "hi how are you long time, BTW I am looking for work ..."
Don't make that the first mail in 24 months, make it the 24th.
Seminars and workshops
I just host a lunchtime IT group in a local pub. Its on meetup. Its slow.
Technical Marketing : Own CMS
My own version of NIH.